Professional yet approachable
Spooker’s verbal identity leans into clarity, cutting through industry noise with straightforward, jargon-free communication. The tone is calm and reassuring, to contrast the fear-driven narratives that dominate cybersecurity discussions.
Visually, the brand embraces a fresh, modern feel with a playful touch, reinforcing the sense of accessibility. Some more danger-signaling icons were designed to reinforce the importance of awareness in order to maintain security.
First steps and beyond
To establish a strong digital presence, Spooker needed a website that effectively communicated its mission while remaining approachable.
The design maintains a seamless balance between information and engagement.Visitors can quickly grasp what Spooker does and how it can help them, without being overwhelmed, demonstrating how the brand makes the complex simple.
We’re now working a platform where SMEs can regularly assess their security through features like phishing simulations and vulnerability scans.
Client feedback
Spooker’s identity successfully differentiates it in the cybersecurity space, proving that security doesn’t have to be intimidating to be effective.
Early feedback from both the client and their customers has been overwhelmingly positive. SMEs appreciate the clarity and accessibility of the brand, and the brand continues to evolve with the upcoming platform launch.
Spooker is set to redefine what cybersecurity looks like for small businesses.
For the branding of Spooker Technologies we have collaborated with Pacifican.
Lars has outstanding expertise in branding and design, which has resulted in a brand pack that we can build on in the coming years. With the help of the workshops, we have enabled ourselves to come to our own core. Together we have defined the mission, vision and core values.
Spooker is grateful to Pacifican for the branding process and looks forward to the future collaboration!
