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A bit about us

Get clear on who we are and what we do.

Our story

We’re here to support ideas
that better humanity.

Brands hold the power to shape the future. We want to do our part by supporting brands with promising ideas.


The most powerful ideas often come from purpose-driven brands. They are the ones that reimagine, revolutionise, and build. When their ideas flourish, they reshape industries, communities, and everyday lives.

We think they deserve a partner who is just as commited.

Success means more than profit. It means positive change for people, environments, and the future. And we’re all for it.

Improving daily lives

Change doesn’t always have to be big to be meaningful for people’s everyday lives.

No compromising values

It’s easy to have our beliefs threatened by ‘how the world works.’ Not here.

Sustainable growth

Growth for the sake of profit is never a good thing. Growth for positive change always is.

Meet Lars

Your no-fluff strategist
  • Global brand experience
  • Natural problem solver
  • Empathetic communicator
Your partner

Hi, great to meet you!

Having worked with some of the world’s biggest brands at global design agencies, I realised that helping those corporations make even more money wasn’t and wouldn’t ever be my passion.

It wasn’t until I got into the mindset of helping the world forward in more effective and sustainable ways that I found what I really cared about: helping small businesses with great ideas flourish.

Adding to that my Dutch love for clarity, efficiency, and a direct approach, and Pacifican was born.

What we do

We work a little differently.
So we’ve been told.

First we define

Everything starts with clarity. Getting clear on your goals and what needs to be true to get there.

This way, we know that whatever comes next will actually help to achieve your goals.


We integrate with your leadership team to make sure we understand and align your business best.

Then we build

From within your team, we work together with our creative network to design and build.

And because we set the roadmap and briefs together, we achieve the highest levels of alignment.


No more handing out briefs and waiting to see how or if things turn out the way they should.

Always together

We are a strong believer in our embedded approach. It’s a little different, but it works wonders.

We’re here to do things right. Always on the lookout to refine and see where else we can help.


Your purpose deserves a true partner: one that is as commited to your ideas as you are.

    Interested in defining and building?
    Why we do it

    Strategic clarity
    shouldn’t be a luxury.

    Getting clear on your dreams and goals is the single most important step you can take to ensure your actually get there. Your ideas and the world deserve it.

    Another important reason: our clients love it.

    His calm approach was also very welcomed in a busy time of growth.
    Cindy König, Founder and Head Coach at Nutrition Zurich
    The clarity and insights we needed to understand our brand and make it grow.
    Rebeca Rocha, Founder at Jardê

    Ready for clarity?

    Let’s remove the fluff and build something that you’re proud of: a strategic brand based on clarity.