Modern precision meets retro warmth
Jardê’s visual identity creates a balance of nostalgia and contemporary flair. Its bold primary colours, layered like stained glass, generate dynamic new hues with every overlap.
The typography blends old with new too, pairing classic letterforms with modern yet playful shapes for a look that is both established and energetic.
Just like the very first logos, the signature-style wordmark is like a personal guarantee of quality. Collectible stickers further add playfulness.
Vibrant, playful, balanced
Jardê’s packaging is instantly reconisable. It breaks away from pure minimalism with bold colours and vintage-inspired details.
Signature apothecary-style labels set the brand apart. Playful stickers with fun messages enhance the experience, encouraging social sharing.
Despite its vibrancy, the packaging remains clean and structured, balancing bright colours with more subtle tones for a striking sophisticated look that feels both premium and fun.
Summary and feedback
Exploring a more neobrutalist, maximalist style pushed us beyond our usual approach, but the results speak for themselves—Jardê’s identity is as bold and dynamic as the brand itself.
The response has been overwhelmingly positive, with both the team and customers embracing its distinctive, playful look.
Clear strategic foundations ensured the brand stands out while staying relevant. Jardê proves skincare can be vibrant and fun, bringing energy, excitement, and high-quality natural ingredients to Brazil’s beauty market.
Building a solid brand comes with a lot to take into consideration and to deal with.
Having Pacifican to guide us proved—and continues to prove—essential for our successful results. Lars was calm and extremely helpful throughout every step of the process, bringing the clarity and insights we needed to understand our brand and make it grow further.
Especially his strategic guidance moved our brand to a new level, making our products stand out to our customers. Their personal feedback has been amazing too!
