Defining the brand’s voice
Nutrition Zurich’s verbal identity is confident yet approachable, blending scientific expertise with motivational support to engage busy professionals seeking efficiency and results.
The brand balances credibility with encouragement, delivering clear, science-backed insights without overwhelming jargon, delivering results while making complex concepts easy to apply.
A reliable guide to better health and improved professional performance.
A Swiss-rooted presence
Nutrition Zurich’s visual identity embodies Swiss quality and trust, using Zürich’s emblematic black, white, and blue to create a clean, professional look.
High-quality local imagery and dynamic movement shots balance business professionalism with fitness motivation, making nutrition feel essential to peak performance.
To complete the visual identity system, the logo was designed with simplicity and boldness in mind, encapsulating Nutrition Zurich’s pragmatic and results-oriented ethos while again delivering the message of elevation.
Bringing the brand to life
The website needed to do more than just inform—it had to inspire action. Its design strikes a balance between Swiss business sensibility and fitness-driven motivation.
The final result is a website that does more than showcase the brand. It is a compelling entry point for professionals ready to improve their health, reinforcing Nutrition Zurich’s authority and trustworthiness in the process.
Client feedback
Bringing together traits like patience and empathy with high levels of science-based intelligence and understanding, Nutrition Zurich is truly ready to be the health coach so many professionals need to reach higher.
Nutrition Zurich’s feedback on the new brand was—and continues to be—overwhelmingly positive. Especially praised are the sense of brand clarity and how well the brand is able to speak to Zürich’s high-performing professionals.
Collaborating with Pacifican was a game-changer for Nutrition Zurich. The brand strategy expertise Lars has truly helped us clarify and concretely define our brand.
I think what set Lars apart was his ability to extract from me (as a founder) exactly who our target audience is, what their needs are and how we serve them. His calm approach was also very welcomed in a busy time of growth.
Lars wasn’t just a brand strategy consultant who had us fill out some templates and then sent us on our way; he took the time to answer all our questions and understand our brand inside out.
I can highly recommend Pacifican to any company wanting to level up its brand strategy and stand out in your industry.
